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Trendex in the press
Trendex has been covered by leading French and international media for its work building the athlete economy and connecting the world's biggest athletes with fans and brands.

Le Figaro: Karim Benzema joins Trendex as investor and ambassador
Le Figaro · 13 April 2023

Maddyness: Trendex, Karim Benzema's first startup investment
Maddyness · 14 April 2023

Le Parisien: the platform that lets fans invest in the stars
Le Parisien · 17 October 2021

Onze Mondial: Benzema invests in the stars of tomorrow
Onze Mondial · 15 April 2023

BFM Business: Trendex on French national television
BFM Business · 2021 & 2023

Forbes: the agency putting elite athletes behind global brands
Forbes · 2026

TechCrunch: Trendex and the Y Combinator athlete-economy bet
TechCrunch · 2022

Les Échos: inside the new market for investing in talent
Les Échos · 2023

Brut: making the athlete economy mainstream
Brut · 2023
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