TechCrunch covered Trendex as part of the wave of Y Combinator startups rethinking how fans — and brands — connect with elite athletes.
The angle: a Franco-American team, backed by Silicon Valley's top accelerator, betting that the relationship between a talent and their audience is one of the most valuable and least-built assets in sports. Trendex signed image-rights agreements directly with athletes and turned that access into products.
That same thesis — direct, contracted access to the world's biggest athletes — is what now powers trendex.agency: connecting ambitious brands with sporting icons for campaigns, ambassador deals and activations.
A TechCrunch dateline signals to an international, English-speaking audience that Trendex is a serious, venture-backed company — not a one-off.
Key facts
- Y Combinator–backed (S22)
- Franco-American team
- Direct image-rights relationships with athletes
- International, English-language reach
Part of Trendex's press coverage. (Internal reference page.)