Brut explained Trendex’s launch model in a report published on 30 September 2021.
The report described the buying and selling of shares linked to the popularity of athletes, creators and other public figures. It included comments from Andrea Bonapersona and financial professional Alice Lhabouz.
Lhabouz also questioned the protections available to investors. Those reservations are part of the original coverage and should be read alongside the explanation of the product.
Historical context
This report concerns the platform’s launch. It does not assess today’s agency services or establish the audience reached by a particular campaign.
Source details
- Published by Brut on 30 September 2021
- Report on Trendex’s original platform model
- Includes both the founders’ explanation and an outside financial perspective