Brut — one of the world's largest social-video publishers — spotlighted Trendex and the idea of giving fans a genuine stake in the athletes and creators they love.
Built for a young, global, mobile audience, Brut's lens was cultural: the changing relationship between icons and their communities, and a French company building at its centre. Trendex's roster of footballers and athletes made it a natural story.
The cultural reach Brut commands is exactly the kind of audience our brand partners want to move — through the athletes Trendex works with.
A Brut feature reaches hundreds of millions of social viewers, reinforcing Trendex's relevance with the exact audiences brands pay to engage.
Key facts
- One of the world's largest social-video publishers
- Young, global, mobile audience
- Cultural spotlight on the athlete economy
Part of Trendex's press coverage. (Internal reference page.)