Forbes profiled Trendex and founder Andrea Bonapersona — the sports-marketing company holding image-rights agreements with 230+ elite athletes, now opening that roster to the world's most ambitious brands.
The feature traced how Trendex turned direct, contractual access to athletes into a business: image-rights agreements with 230+ professionals, including Ballon d'Or winners Karim Benzema and Luka Modrić, Inter Miami's Luis Suárez, and NBA All-Stars Rudy Gobert and Marcus Smart.
With the 2026 World Cup arriving in North America, Bonapersona is pointing that machine at brands through trendex.agency — a division built to connect companies with sporting icons for campaigns, ambassador deals and activations, fast.
A Forbes profile is the strongest single brand-credibility signal in business media — and it frames Trendex exactly where the agency competes: at the intersection of the world's biggest athletes and the world's most ambitious brands.
Key facts
- 230+ athletes under image-rights contract
- Ballon d'Or winners Karim Benzema & Luka Modrić
- NBA All-Stars Rudy Gobert & Marcus Smart
- Launching trendex.agency for World Cup 2026
Part of Trendex's press coverage. (Internal reference page.)