French startup media Maddyness covered Karim Benzema joining Trendex as a shareholder and ambassador, alongside the founder's origin story and the company's Y Combinator pedigree.
The article traced founder Andrea Bonapersona's conviction — born from watching gifted athletes go unsupported — that fans should be able to back talent early and share in its rise. It positioned Trendex as creating a direct value relationship between a talent and their community, not just a following.
Maddyness reported that Benzema's investment (in the range of several hundred thousand euros, similar to Rudy Gobert's) preceded a multi-million-euro funding round, citing Trendex's Y Combinator run and its roster of stars with hundreds of millions of combined followers.
Maddyness is the reference outlet for French tech. Its coverage — plus a separate piece on Trendex earning its place at Y Combinator's Demo Day — anchors Trendex's credibility with founders, investors and the brands we now serve.
Key facts
- Karim Benzema: shareholder + ambassador
- Founder: Andrea Bonapersona
- Y Combinator–backed
- Multi-million-euro round forming at the time
Planning a new campaign with Karim Benzema?
This 2023 article covers an investment in Trendex rather than the terms of a current advertising engagement. For a brand project, start with the Karim Benzema partnership formats and planning estimates, then set out the content, appearance, usage rights, markets and dates that need to be assessed.
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