Trendex and founder Andrea Bonapersona were invited onto BFM Business — France's leading business news channel — across two televised segments.
On Tech & Co (2021), Andrea Bonapersona walked viewers through the founding idea: if we can invest in companies, why not back the careers of athletes and artists and share in their success? He explained the capped-share model, the talent revenue split, and the early traction weeks after launch.
On Good Morning Business (2023), the conversation returned around the company's momentum and the arrival of marquee names like Karim Benzema and Rudy Gobert — broadcast to a national business audience.
National TV business coverage is among the strongest third-party trust signals a company can hold — and it put Trendex's founder and athlete relationships in front of France's decision-makers.
Key facts
- Two BFM Business TV segments (2021, 2023)
- Founder Andrea Bonapersona interviewed on-air
- National business-news audience