Trendex and founder Andrea Bonapersona were invited onto BFM Business across two televised segments.
In Tech & Co on 14 October 2021, Andrea Bonapersona discussed Trendex’s approach to the relationship between public figures and their audiences.
In Good Morning Business on 14 April 2023, the segment covered Karim Benzema becoming an ambassador and investor in Trendex.
National TV business coverage is among the strongest third-party trust signals a company can hold — and it put Trendex's founder and athlete relationships in front of France's decision-makers.
Key facts
- Two BFM Business TV segments (2021, 2023)
- Founder Andrea Bonapersona interviewed on-air
- National business-news audience
From the 2023 report to a current Benzema brief
The broadcast documents Karim Benzema becoming an ambassador and investor in Trendex at that time. Brands considering a new project can review the Karim Benzema campaign formats and planning estimates and specify deliverables, territory, duration and image-rights use for a current feasibility check.
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