Shortly after launch, Le Parisien profiled Trendex as an unprecedented proposition: a platform letting fans invest in the popularity of athletes and public figures rather than ordinary stocks.
The piece explained the model through co-founder Andrea Bonapersona: each public figure is divided into a capped number of shares, scarcity drives value, and early backers unlock perks like an evening with a star or a signed jersey. It covered both the promise and the open questions of a brand-new market.
At the time, Le Parisien reported around 10,000 registered users and a first cohort of athletes and public figures, with celebrities promoting the platform to their own communities.
This early coverage records Trendex's launch and the questions its model raised at the time. It is historical context, rather than an endorsement of today's agency services.
Key facts
- National-press coverage at launch (2021)
- ~10,000 early users
- Athletes & public figures onboard
- Co-founder Andrea Bonapersona quoted