Shortly after launch, Le Parisien profiled Trendex as an unprecedented proposition: a platform letting fans invest in the popularity of athletes and public figures rather than ordinary stocks.
The piece explained the model through co-founder Andrea Bonapersona: each public figure is divided into a capped number of shares, scarcity drives value, and early backers unlock perks like an evening with a star or a signed jersey. It covered both the promise and the open questions of a brand-new market.
At the time, Le Parisien reported around 10,000 registered users and a first cohort of athletes and public figures, with celebrities promoting the platform to their own communities.
It's our earliest national-press milestone — proof that Trendex pioneered the athlete-economy space years before brand-athlete partnerships became mainstream.
Key facts
- National-press coverage at launch (2021)
- ~10,000 early users
- Athletes & public figures onboard
- Co-founder Andrea Bonapersona quoted