Talent / Lamine Yamal / US campaign planning
An advertising film, a social collaboration or a longer ambassador role: define how Yamal would contribute to your brand, then assess the audience fit, feasibility and terms with Trendex.
Your brief starts a project review. Participation and terms are confirmed with the athlete’s team.
Start with the people you want to reach: location, age group, interests and content languages. Recognition and a global following do not establish how many US buyers a campaign will reach. Ask for current, relevant audience evidence before committing to a selection.
State whether the campaign is national or limited to particular states, cities or retailers. If English and Spanish versions are needed, scope both. A Spanish-language asset does not automatically target every US Spanish-speaking audience.
Compare players against your campaign needs →These brand announcements illustrate formats. They are third-party projects, not Trendex case studies, current offers or evidence of US audience performance.
The brand’s announcement presents Ready for the World, its first campaign with Yamal as a global ambassador, filmed in Barcelona. For a lifestyle campaign, define the story, wardrobe, product role and edits your brand wants to create.
Brand announcement in Spanish ↗KONAMI announced Yamal as an eFootball ambassador, with branded game content and promotional activity. For a gaming or digital project, distinguish in-product use from a film appearance and posts on the player’s channels.
KONAMI’s announcement ↗Specify shoot time, the player’s actions, film lengths, stills and adaptations. Separate assets your brand will distribute from posts requested on the player’s accounts. Include paid amplification, channels and the usage term.
Define the partnership duration, annual commitments, campaign appearances and product category. A multi-year proposal needs a clear schedule and renewal or extension assumptions; an existing campaign does not establish category availability.
State the US city, dates, guests, appearance format and filming plans. An in-person US visit and content produced elsewhere for US distribution are different requests. Include travel and fallback dates in the feasibility review.
A fictional apparel brand wants a 30-second launch film and three short social edits for English- and Spanish-speaking audiences in New York and Los Angeles. It proposes a shoot in Europe, six months of US brand-channel and paid-social use, and no player posts or US event appearance.
The next questions are the target audience evidence, shoot dates, language adaptations, apparel-category conflicts and each party’s approvals. If the brand later adds player posts or a live US appearance, those become additional deliverables to price and confirm.
We do not publish an athlete-approved fee for Yamal. A useful proposal starts with your budget in USD and a defined scope, then confirms the fee and conditions with his team.
Define territories, channels, term and requested exclusivity. Your brand or agency and the athlete’s team agree the approvals needed for the project.
Understand the budget components →Share your brand or agency, product category, objective, audience, proposed player role, deliverables, markets, launch date and budget. Trendex can help structure the proposal and assess an approach to the player’s team. Interest, availability and terms are project-specific.
Yes. Identify who develops the concept, produces and edits the content, and coordinates feedback. Your agency can keep the creative work and client relationship while Trendex supports the athlete partnership process.
No. They document particular collaborations at their announcement dates. They do not provide a current fee, category clearance or validated US audience demographics for your project.
Prepare your named brief or book a 30-minute conversation with Trendex. The player and US market are preselected; you can adjust the market to match your project.
The meeting is with Trendex and does not reserve the athlete. Trendex supports brands and agencies without claiming official or exclusive representation.