Planning a campaign with Erling Haaland? Choose the closest format to start with his name already selected. You can change the format and add markets, timing and rights in the brief.
For campaign planning with Erling Haaland, Trendex uses an estimated range of $150K – $1M for a single sponsored Instagram post and $3M – $15M / yr for a multi-year ambassadorship. These are not athlete-approved prices or a current offer. He sits in our elite pricing tier. Real fees are never list prices — they're negotiated around exclusivity, image rights, territory and deliverables. Trendex secures elite football talent for brands and can get you a real, current quote.
Haaland brand-ambassador & endorsement rates (2026 estimates)
| Deliverable | Estimated range |
|---|---|
| Single sponsored Instagram post | $150K – $1M |
| Multi-post / multi-platform campaign | $1M – $5M |
| Event appearance / activation | $300K – $1.5M |
| Multi-year brand ambassadorship | $3M – $15M / yr |
These USD ranges are Trendex planning estimates, not athlete-approved prices or a current offer. Talent fees, production, travel and paid media must be scoped separately. Availability, usage rights and final terms are confirmed for each project. Contact Trendex for a real quote.
What drives Haaland's price
For a Haaland campaign, the quote depends on the work requested: a filmed appearance, a post on his own channels, an event or a longer ambassador role. Specify the production days, usage period, countries, paid-media rights and category exclusivity. His nationality or a reported annual earnings figure does not establish the price or reach of your campaign.
Documented partnerships: what each format involves
Nike — signing announced 31 March 2023. Nike announced Haaland's addition to its football athlete roster. This is a documented brand relationship; the announcement is not a rate card or confirmation that another apparel campaign can be cleared. Read Nike's announcement.
Viaplay — content and ambassador partnership announced 12 August 2022. Viaplay described an exclusive documentary and an ambassador role in nine European countries where it held Premier League rights. That announcement separates content production from the geographic scope of the ambassador role. Read Viaplay's announcement.
Choose the scope for your project. A branded film, posts on the player's channels and a longer ambassador role involve different deliverables. State which you need, where the work will appear, for how long, whether paid promotion is included and which competitors you want excluded. Trendex can take that brief to Haaland's team to check availability, conflicts and terms.
Sources reviewed 16 September 2026. Historical announcements, not Trendex case studies or confirmation of current agreements. Do not infer worldwide athlete rights from a brand's service availability.
How to assess Haaland for your brand audience
A football-led creative idea may suit your campaign, but that does not establish a young audience or reach across Northern Europe. For a social deliverable, request recent first-party audience and reach data for the exact account, with its reporting period, age groups, countries and languages. Keep organic results separate from paid distribution; followers across platforms are not a count of unique people reached.
For France, French-speaking Canada, Switzerland or Belgium, check the relevant language and market coverage instead of assuming that European recognition delivers French-speaking buyers. For a US soccer campaign, assess US audience data and the proposed media plan. The historical Viaplay territories above describe that agreement, not the geography of Haaland's audience. Trendex can use these requirements to frame the discussion with his team; audience data access and campaign outcomes are not guaranteed.
Can you hire Haaland as a brand ambassador?
Yes. Trendex has direct access to Erling Haaland's team and can help you negotiate and close a brand ambassador agreement with him. We support your brand or agency from the initial approach through the negotiation of deliverables, image rights and contract terms.
Tell us your campaign, markets, timeline and budget. We will take the project forward with his team; availability and final terms are confirmed for each operation.
Haaland brand-ambassador FAQ
- How much does a Erling Haaland Instagram post cost?
- Trendex's planning estimate for a single sponsored Erling Haaland Instagram post is $150K – $1M. This is not an athlete-approved price or a current offer. The final fee depends on deliverables, exclusivity, usage rights and territory.
- How much does it cost to sign Erling Haaland as a brand ambassador?
- Trendex's planning range for a multi-month to multi-year Haaland ambassadorship is $3M – $15M / yr. This is not an athlete-approved price or a current offer. Deliverables, exclusivity, usage rights, territory and contract length must be agreed for the project. Trendex negotiates the real figure case-by-case.
- Who are Erling Haaland's sponsors and brand partners?
- Nike announced Erling Haaland's signing on 31 March 2023. Viaplay announced a documentary and ambassador partnership on 12 August 2022, with the ambassador role covering nine European markets specified in that announcement. These dated examples do not confirm today's contract terms or category availability. Trendex can check your proposed campaign scope with his team.
- How do I contact Erling Haaland's agent or book him?
- Contact Trendex to build your campaign with Erling Haaland. We have direct access to his team and can help your brand negotiate and close an agreement, including deliverables and image rights. Availability and terms are confirmed for each project.